Imagine a situation where you are marketing to a potential customer and it doesn’t even feel like marketing. How can you get to this state? A great option is to speak their language on a channel they are most comfortable with – WhatsApp.
In fact, messaging apps have grown even bigger than social networks. With 2 billion active users, WhatsApp is the biggest messaging app of all time. But despite its widespread popularity, only 7% of marketers have used WhatsApp for business and we have Cheapest Bulk Whatsapp Service.
As a marketer, what can you infer from this? At the least, it means WhatsApp marketing is a relatively untapped niche and can give early starters an edge over the competition.
As you would know, most of the popular advertising platforms like Facebook and Google have leveraged user data as an opportunity to target their users with ads. WhatsApp, on the other hand, has taken a more thoughtful approach. Even though after Facebook acquired WhatsApp, they could have monetized the platform. But yet WhatsApp has refrained from doing it, keeping it spam and ads free.
And because of this WhatsApp has seen a huge growth in its user base, great open rates, and more opportunities for marketers to break through the noise and have personalized interactions with their users.
WhatsApp has introduced business tools like WhatsApp API, WhatsApp Business API and WhatsApp Business app to empower businesses to connect with their customers, foster engagement, and deliver a great customer experience. Depending on the organization’s size and requirements, both tools are compatible with a range of marketing strategies.